AGENDA

8:00 a.m. - 9:00 a.m.Breakfast and Registration
Enjoy a continental breakfast with fellow attendees.
9:00 a.m. - 9:15 a.m.Welcome and Opening
  • Justin Smith, Inside Facebook

  • Garrick Schmitt, Group Vice President, Razorfish

    • 9:15 a.m. - 9:45 a.m.Introduction: How Brands Can Maximize ROI through Facebook
  • Trista Handisides, Manager of Brand Market Solutions, Facebook
    • 9:45 a.m. - 10:00 a.m. How to Start a Game-Changing Dialogue with Consumers on Facebook
  • Michael Brito, Social Media Strategist, Intel
    • 10:00 a.m. - 10:15 a.m. How to Use Applications Effectively on Facebook
  • Kevin Barenblat, CEO, Context Optional
    • 10:15 a.m. - 10:30 a.m.A Look at Engagement: Best Practices
  • Jeremiah Owyang, Senior Analyst: Social Computing, Forrester
    • 10:30 a.m. - 11:30 a.m.Panel Discussion: What's Worked?
  • Katherine Bateman, VP Marketing, Buddy Media

  • Betsy Burkett, Senior Manager, Digital Media, Mattel

  • Alyson Hyder, VP Digital Media, Razorfish

  • Karl Long, Social Media Strategist, Nokia

  • Jeremiah Owyang, Senior Analyst: Social Computing, Forrester

  • Keith Rabois, VP Business Development & Strategy, Slide
    • 11:30 a.m. - 12:00 p.m.Snacks & Mingle
    host sponsor
    gold sponsors
    drinks sponsor